Ford is targeting Tesla owners with a unique offer: a $1,500 Tesla Competitive Conquest Bonus Cash discount applicable to any new purchase of the F-150 Lightning.
Alongside this incentive, Ford has slashed prices on its electric F-150 pickup, reducing costs by up to $5,500.
Ford’s dealer incentive bulletin outlines a $1,500 rebate specifically aimed at Tesla drivers, applicable to all versions of the F-150 Lightning.
In addition to the Tesla-targeted discount, the 2023 Ford F-150 Lightning trucks offer substantial rebates: $12,500 in Retail Bonus Cash on Platinum trims, $7,500 on XLT Extended Range configurations, and $5,000 on Lariat grade.
Ford’s $1,500 Tesla Competitive Conquest Bonus Cash can be stacked with existing rebates, potentially allowing for up to $14,000 in savings on the Platinum trim.
This Tesla-specific discount is valid until July 8th for both the 2023 and 2024 models of the F-150 Lightning.
While the 2024 Lightning doesn’t have any additional rebates, it remains eligible for a $7,500 federal tax credit, potentially enabling Tesla owners to save up to $16,500 under certain conditions.
This significant discount could translate to approximately 24% off the MSRP for Tesla owners interested in purchasing a Ford Lightning XLT with a sticker price of $69,995.
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