• JIO and Airtel are anticipated to raise mobile tariffs by a minimum of 20% in the September quarter of 2024.
• This strategic move is aimed at improving their RoCE (return on capital employed) amid significant investments in 5G technology and rising customer acquisition costs.
• The price hike is seen as a response to the launch of 5G services in India in October of the previous year.
• Beginning from the second half of 2024, these telecom operators may implement a 5-10% increase specifically for 5G services, according to the ET report.
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