Today marks the highly anticipated D-Day as Team India gears up to face Australia in the ODI World Cup 2023 grand finale in Ahmedabad. Dominating the league stage, India secured a spot in the final by defeating New Zealand in the semi-finals. Australia, with seven victories in the round-robin stage and a semi-final win against South Africa, sets the stage for an intriguing clash as both teams vie for the coveted ICC title.
The ICC Cricket World Cup 2023 is not just a battleground for cricketing glory; it’s a stage for a diverse array of advertisers from various industries. From technology giants to beverage moguls, the list is extensive.
1. Technology and Fintech Dominance:
– Google Pay, PhonePe, and Upstox showcase the strong presence of digital payment platforms.
– Global tech giants like AWS, Google Cloud, Microsoft Azure, and IBM Cloud underline the tournament’s tech-forward approach.
2. Food and Beverage Giants:
– Coca-Cola, Mondelez, and Amul stand alongside Kingfisher Packaged Drinking Water in the beverage sector.
– Food and beverage delivery services are represented by Swiggy and Zomato.
3. Apparel and Lifestyle Brands:
– Peter England and Wrangler add a stylish touch to the event.
4. Automobile and Mobility:
– Mahindra & Mahindra, Nissan, and Hero Motorcorp drive in the automotive flair.
5. Travel and Hospitality:
– Booking.com and Emirates offer a glimpse into the travel and hospitality sector’s involvement.
6. Banking and Finance:
– IndusInd Bank, AMFI, Axis Bank, HDFC Bank, ICICI Bank, and SBI Cards underline the financial sector’s significant role.
7. Consumer Durables and Electronics:
– Havells, Haier Appliances, and Polycab bring electronic expertise to the forefront.
8. Miscellaneous Contributions:
– MRF Tyres, Herbalife, and BPCL diversify the sponsor lineup.
Official Partners:
– Saudi Aramco, Emirates, Nissan Motor Co., Booking.com, Dream11, MRF Tyres, Polycab, and BharatPe share the official partner status.
Noteworthy Trends:
– The inclusion of e-commerce giants like Flipkart, Amazon, and Myntra emphasizes the digital shift in advertising strategies.
– The cricket extravaganza’s live streaming on digital platforms in India has attracted a surge of interest from digital advertisers.
Financial Scale:
– The ICC Cricket World Cup 2023 stands as the costliest cricket tournament to date, with a budget exceeding $2 billion.
– Advertisers are projected to contribute over $1 billion in revenue to the ICC, showcasing their pivotal role in financing the event.
In conclusion, the ICC Cricket World Cup 2023 is not just a cricketing spectacle; it’s a global advertising showcase where industry leaders converge to capture the attention of a diverse and expansive audience, marking a new era in the intersection of sports and marketing.
The Cricket World Cup 2023 is driving a surge in India’s economy:
1. Travel & Hospitality: Anticipated to add ₹13,500 crore, with a 4,000% spike in Ahmedabad accommodation searches.
2. Media & Entertainment: Predicted to generate ₹4,500 crore due to high viewership, with Star Sports selling over 90% of its advertising inventory.
3. Retail: Expected to boost sales by up to ₹2,500 crore as fans buy memorabilia and clothing.
4. Food & Beverage: Estimated to contribute up to ₹1,500 crore as fans indulge while watching matches.
5. Aviation: Experiencing a 20% increase in bookings, notably from fans traveling between host cities.
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