ICC World Cup 2023 Final!! Advertising Landscape of the ICC Cricket World Cup 2023: A Global Showcase

ICC World Cup 2023 Final!! Advertising Landscape of the ICC Cricket World Cup 2023: A Global Showcase

Today marks the highly anticipated D-Day as Team India gears up to face Australia in the ODI World Cup 2023 grand finale in Ahmedabad. Dominating the league stage, India secured a spot in the final by defeating New Zealand in the semi-finals. Australia, with seven victories in the round-robin stage and a semi-final win against South Africa, sets the stage for an intriguing clash as both teams vie for the coveted ICC title.

The ICC Cricket World Cup 2023 is not just a battleground for cricketing glory; it’s a stage for a diverse array of advertisers from various industries. From technology giants to beverage moguls, the list is extensive.

1. Technology and Fintech Dominance:

– Google Pay, PhonePe, and Upstox showcase the strong presence of digital payment platforms.
– Global tech giants like AWS, Google Cloud, Microsoft Azure, and IBM Cloud underline the tournament’s tech-forward approach.

2. Food and Beverage Giants:

– Coca-Cola, Mondelez, and Amul stand alongside Kingfisher Packaged Drinking Water in the beverage sector.
– Food and beverage delivery services are represented by Swiggy and Zomato.

3. Apparel and Lifestyle Brands:

– Peter England and Wrangler add a stylish touch to the event.

4. Automobile and Mobility:

– Mahindra & Mahindra, Nissan, and Hero Motorcorp drive in the automotive flair.

5. Travel and Hospitality:

– Booking.com and Emirates offer a glimpse into the travel and hospitality sector’s involvement.

6. Banking and Finance:

– IndusInd Bank, AMFI, Axis Bank, HDFC Bank, ICICI Bank, and SBI Cards underline the financial sector’s significant role.

7. Consumer Durables and Electronics:

– Havells, Haier Appliances, and Polycab bring electronic expertise to the forefront.

8. Miscellaneous Contributions:

– MRF Tyres, Herbalife, and BPCL diversify the sponsor lineup.

Official Partners:

– Saudi Aramco, Emirates, Nissan Motor Co., Booking.com, Dream11, MRF Tyres, Polycab, and BharatPe share the official partner status.

Noteworthy Trends:

– The inclusion of e-commerce giants like Flipkart, Amazon, and Myntra emphasizes the digital shift in advertising strategies.
– The cricket extravaganza’s live streaming on digital platforms in India has attracted a surge of interest from digital advertisers.

Financial Scale:

– The ICC Cricket World Cup 2023 stands as the costliest cricket tournament to date, with a budget exceeding $2 billion.
– Advertisers are projected to contribute over $1 billion in revenue to the ICC, showcasing their pivotal role in financing the event.

In conclusion, the ICC Cricket World Cup 2023 is not just a cricketing spectacle; it’s a global advertising showcase where industry leaders converge to capture the attention of a diverse and expansive audience, marking a new era in the intersection of sports and marketing.

The Cricket World Cup 2023 is driving a surge in India’s economy:

1. Travel & Hospitality: Anticipated to add ₹13,500 crore, with a 4,000% spike in Ahmedabad accommodation searches.

2. Media & Entertainment: Predicted to generate ₹4,500 crore due to high viewership, with Star Sports selling over 90% of its advertising inventory.

3. Retail: Expected to boost sales by up to ₹2,500 crore as fans buy memorabilia and clothing.

4. Food & Beverage: Estimated to contribute up to ₹1,500 crore as fans indulge while watching matches.

5. Aviation: Experiencing a 20% increase in bookings, notably from fans traveling between host cities.

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