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UBS Raises Netflix Price Target to $685, Maintains Buy Rating as Streaming Giant Emerges ‘Ultimate Beneficiary’

UBS Raises Netflix Price Target to $685, Maintains Buy Rating as Streaming Giant Emerges ‘Ultimate Beneficiary’
Abhishek Sharma
Founder & Editor-in-Chief
Published: Updated: 1 min read
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Price Target Raised: UBS raises Netflix PT to $685 (from $570), maintaining a Buy rating and identifying the streaming giant as the ‘ultimate beneficiary’ of media industry shifts.

Sustainable Growth: UBS projects “sustainable double-digit growth” for Netflix, recognizing its adaptability to evolving industry dynamics.

Strategic Shifts: Despite a slower net adds pace, UBS highlights Netflix’s “significant runway” through user transitions to paid subs and targeting new demographics.

Revenue Growth in ’24: With plans for price hikes and ad platform expansion, UBS expects Netflix to undergo “accelerating revenue growth in ’24.”

Profitability in Media Sector: UBS positions Netflix as the “ultimate beneficiary” in the media sector, leveraging strategies like content licensing and platform consolidation. (Analyst John Hodulik)

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Abhishek Sharma
Founder & Editor-in-Chief

Abhishek Sharma

I’m Abhishek Sharma, an Advocate based in Delhi, entrepreneur, investor, and founder of BigBreakingWire. I am an enrolled Advocate with a strong interest in entrepreneurship, media, and technology. I founded BigBreakingWire, a digital news platform covering breaking news, business, financial markets, companies, and important developments in India and around the world. I also have a software company and take an active interest in technology, software, AI, digital products, and new business ideas. As an investor, I’m interested in discovering and investing in promising businesses and startups. I look for good ideas, strong founders, practical business models, and opportunities with long-term potential. I enjoy building businesses, learning about new industries, and connecting with people who are working on interesting ideas and opportunities. Advocate | Entrepreneur | Investor | Founder & Editor-in-Chief, BigBreakingWire

Last reviewed by Abhishek Sharma on August 31, 2026

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