Tesla Initiates Major Price Cuts for Model Y in Europe Amidst Demand Concerns

In response to concerning demand, Tesla has implemented substantial price reductions for the Model Y across Europe, mirroring a strategy employed in China a week prior. Information from Tesla’s official website indicates that the company has initiated price cuts in European markets, including Germany and France.

• Tesla, having reduced prices in China, is now extending substantial discounts in Europe.

• In Germany, Tesla cut Model Y Long Range and Model Y Performance prices by 5,000 euros each, representing discounts of 9% and 8.1%.

• The Model Y Rear-Wheel Drive also saw a 4.2% price reduction in Germany.

• France witnessed a 6.7% price cut for the Model Y, while Denmark enjoyed a significant 10.8% discount.

• In the Netherlands, Tesla decreased the Model Y price by 7.7%, and in Norway, prices dropped between 5.6% and 7.1%.

• Tesla is additionally offering 0% financing in these European countries, constituting another costly incentive.

• These price adjustments, combined with target price cuts from UBS Group and Wells Fargo, resulted in a 2% decline in Tesla’s stock on Wednesday.

• Tesla is facing a challenging start in 2024, with its stock already down more than 13% since the beginning of the year.