SEBI Fines Basant Maheshwari for Violating Advertising Rules

Investment Adviser Penalized for Misleading Promotions

The Securities and Exchange Board of India (SEBI) has imposed a Rs 4 lakh fine on Basant Maheshwari Wealth Advisers for violating regulatory norms, including breaches related to the advertising code. Basant Maheshwari, a well-known YouTuber and SEBI-registered investment adviser (IA), was found promoting investment content that did not comply with SEBI’s guidelines.

Social Media Promotions Under SEBI’s Radar

Maheshwari has a massive presence on social media, with:

Over 5 lakh YouTube followers

More than 3 lakh Twitter followers

The regulator observed that Maheshwari used attention-grabbing titles in his videos, such as:

“100x Portfolio – 3 Saal Mein? Kaise Kiya?”

“Kaise Banaya 50 Lakh se 10 crore ?”

“Kaise Banaya Rs 150 Crores Sirf Trading Kar Ke?”

“1 Crore Ko Double Kaise Kare?? Explained in 2 Minutes“

“10 Saal Mei 10 Guna Aur 20 Saal Me 100 Guna!! Kaise Kare??“

These types of promotional tactics often attract retail investors by making high-return claims, leading them to advisory services on Telegram, WhatsApp, or other digital platforms.

SEBI’s Warning to Investment Advisers and Analysts

The penalty on Maheshwari serves as a strong warning for other SEBI-registered investment advisers (IAs) and research analysts (RAs) who use similar promotional strategies. SEBI mandates that registered entities must:

Ensure transparency in investment recommendations

Avoid misleading claims on social media

Follow advertising guidelines that prevent exaggerated return promises

Many investment professionals claim they are sharing educational content, but when their video titles or captions promise extraordinary returns, investors are often directed toward paid advisory services.

SEBI’s Strict Oversight on Financial Promotions

With the rise of digital financial influencers, SEBI is closely monitoring social media investment promotions. Registered advisers must comply with strict guidelines to prevent investors from falling for misleading claims.

This case highlights the importance of responsible financial advisory practices, ensuring that investors receive accurate and transparent information before making decisions.

SEBI Directs Basant Maheshwari to Pay Rs 4 Lakh Penalty Within 45 Days

Non-Payment May Lead to Further Legal Action

The Securities and Exchange Board of India (SEBI) has ordered Basant Maheshwari Wealth Advisers to pay a Rs 4 lakh penalty within 45 days of receiving the order.

If the penalty is not paid within the given timeframe, SEBI may take further action under Section 28A of the SEBI Act. This could include:

Recovery proceedings to collect the penalty

Attachment and sale of movable and immovable assets

Additional interest charges on the unpaid amount

The regulatory action comes after Maheshwari was found violating advertising guidelines while promoting investment content on social media. SEBI continues to enforce strict rules to ensure transparency in financial advisory services.