Netflix’s Latest Moves: NFL Broadcast Deal, Growing User Base, and Ad-Tech Plans
Netflix is close to sealing a deal to air “two” NFL games on Christmas Day, with the exclusive rights expected to cost under $150 million per game for $NFLX.
Additionally, Netflix has reached 40 million monthly active users globally through its ad-supported plan and is gearing up to launch its own advertising technology platform by the conclusion of 2025.
Although Netflix initially teamed up with Microsoft as its “global advertising technology and sales partner,” it is now including Google, The Trade Desk (TTD), and Magnite (MGNI) in that partnership. Microsoft had been Netflix’s exclusive global ad tech partner since the tier was introduced two years ago.
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