Analyst Upgrade: Morgan Stanley raised DraftKings’ price target to $49 from $40 and maintained a positive rating, considering the company’s good financial performance and ability to generate positive cash flow and earnings.
Operational Success: DraftKings is performing well in day-to-day operations, moving towards profitability, which is a key factor driving the expected rise in its stock.
Revenue and Outlook: Despite lower-than-expected revenue in the fourth quarter, DraftKings is optimistic about its overall earnings for the year, seen as a positive indicator.
Discounted Cash Flow (DCF) Valuation:Morgan Stanley now considers the future value of DraftKings’ cash flows when determining its worth, reflecting the company’s ability to generate positive cash flow.
Jackpocket Acquisition Impact: Analyst adjustments were made after DraftKings acquired Jackpocket for about $750 million, highlighting the impact of strategic moves on predictions.
Future Catalyst: Analyst Stephen Grambling sees a potential positive boost for DraftKings in early March, linked to an upcoming conference by Morgan Stanley focusing on technology, media, and telecommunications.
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I’m Abhishek Sharma, an Advocate based in Delhi, entrepreneur, investor, and founder of BigBreakingWire.
I am an enrolled Advocate with a strong interest in entrepreneurship, media, and technology. I founded BigBreakingWire, a digital news platform covering breaking news, business, financial markets, companies, and important developments in India and around the world.
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Last reviewed by Abhishek Sharma on August 31, 2026
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