Newsvoir
In a significant recognition of its leadership and innovation in the pet care industry, Mars Petcare India has been honored with the ‘Excellence in Pet Care’ award at the esteemed Great India Retail Awards 2024, hosted by The Economic Times. This accolade underscores Mars Petcares unwavering commitment to pet nutrition and well-being, further solidifying its position as a trailblazer in setting benchmarks within the pet food sector.
Pedigree and Whiskas shot in frame
As the pioneer and leader of packaged pet food in India, Mars Petcare India is committed to providing complete and balanced nutrition for pets through its flagship brands, Pedigree, Whiskas, Sheba, IAMS, Cesarand Dentastix. Whether through advancing nutritional standards, advocating for safety, or addressing homelessness, Mars Petcare India is committed to enhancing the lives of pets. Guided by the renowned pet food manufacturing standards of WALTHAMTM, the worlds leading pet care science institute, Mars Petcare ensures that its product offerings meet global standards and hygiene requirements, fostering the optimal health of pets at every life stage.
Salil Murthy, Managing Director of Mars Petcare India, said, “We are proud to be acknowledged for our efforts in advancing pet care standards in the country. At Mars, every associate works towards fulfilling our purpose of making a better world for pets. It starts with ensuring 100% complete and balanced nutrition for every pet and goes beyond business by caring for homeless pets through volunteer efforts and collaboration within the larger pet care community. Serving pets wherever they are is part of our DNA at Mars Petcare.”
The Great India Retail Awards is a platform that celebrates innovation and excellence across various sectors, with a jury comprising eminent leaders from globally acclaimed organizations such as BCG Group, PwC India, Bain & Co, and Kantar World Panel. Mars Petcare India’s victory is a testament to its innovative approach, impactful initiatives, and the tangible difference it has made in the pet care landscape.
This recognition not only highlights Mars Petcare India’s two-decade-long legacy of excellence but also its broader commitment to animal welfare and community engagement. It reaffirms the company’s position as a thought leader in the pet care industry, dedicated to setting new standards and driving positive change.
Mars Petcare India has been at the forefront of pet nutrition innovation since its inception two decades ago, pioneering the concept of balanced and scientifically formulated pet diets in India. This visionary approach has not only revolutionized pet care in the country but also set new benchmarks for quality and excellence in the pet food industry.
Mars Petcare’s mission extends far beyond business. The company is deeply committed to addressing pet homelessness, a cause it champions with passion and dedication. Through strategic partnerships with NGOs and community organizations, Mars Petcare India is leading the charge to provide care, support, and homes for pets in need, demonstrating its unwavering commitment to creating a better world for pets.
About Mars Petcare
Part of Mars, Incorporated, a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love, the 85,000 Associates across 50+ countries in Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS. With 85 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the worlds pets – including brands PEDIGREE, WHISKAS, ROYALCANIN, NUTRO™, GREENIES™, SHEBA, CESAR, IAMS™ and EUKANUBA™ as well as the Waltham Petcare Science Institute which has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading veterinary health provider through an international network of over 2,000 pet hospitals and diagnostic services including BANFIELD™, BLUEPEARL™, VCA™, Linnaeus, AniCura and Antech. Were also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs and cats, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND programs that drive innovation and disruption in the pet care industry. Were also dedicated to providing a safe and fun place for dogs to stay and socialize at over 200 Camp Bow Wow doggy day care and boarding facilities. As a family business and guided by our principles, we are privileged with the flexibility to fight for what we believe in – and we choose to fight for: A BETTER WORLD FOR PETS.
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