Tesla will launch in Saudi Arabia in early April, according to an announcement on its website. While Tesla already operates in other Middle Eastern countries, it has not been available in Saudi Arabia, the region’s biggest market.
The company has faced declining EV sales in Europe and protests in the U.S. since CEO Elon Musk became an adviser to Donald Trump and supported government budget cuts.
Tesla’s launch event in Riyadh on April 10 will showcase its electric cars and solar-powered products.
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