Apple is said to be in discussions with Google about incorporating Google’s ‘Gemini’ AI into upcoming iPhone AI capabilities, expanding on their current search collaboration, as per Bloomberg.
This agreement could potentially make Google’s ‘Gemini’ available on billions of devices running iOS18 and later versions, anticipated to be released by June.
At the same time, reports suggest that Apple is exploring OpenAI’s models to enhance iOS 18, though it intends to rely on its own AI for on-device operations.
Apple is in the process of developing iOS 18 utilizing its proprietary AI, but appears to be seeking a collaborator for cloud-based generative AI functionalities, such as image creation and essay writing based solely on a single prompt.
This could represent a significant victory for Google AI, while also indicating that Apple’s AI initiatives might not be as advanced as previously thought.
Partnering with Apple would mark a major achievement for Google’s Gemini, potentially accessing a user base of over 2 billion active Apple devices. Samsung’s inclusion of Gemini in its smartphones has already demonstrated its wide reach and influence.
However, regulatory issues cast a shadow over the potential partnership, particularly in light of the ongoing scrutiny of the current search deal between Apple and Google. Nevertheless, both companies are actively seeking ways to address regulatory concerns in the ever-changing landscape of artificial intelligence.
Amid ongoing discussions between Apple and Google, an official announcement isn’t anticipated until Apple’s Worldwide Developers Conference in June. Nevertheless, Apple might explore alternatives such as OpenAI or Anthropic, indicating the possibility of multiple partnerships in the AI realm.
(Based on information sourced from Bloomberg)
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